Nuevas tendencias de Employer Branding en las redes sociales

20-02-2013 |
53713 Comentarios |
Categorías:

Employer Branding es una estrategia que apunta a generar una imagen de organización exitosa, para atraer al mejor talento. Internet y las redes sociales nos permiten optimizar nuestros mensajes y campañas de Employer Branding mejorando la forma de relacionarnos con ellos.

 

La competencia para atraer y retener a los mejores talentos del mercado va en aumento. El Employer Branding es una estrategia diseñada con el objetivo de generar una imagen de organización exitosa, para atraer estos perfiles.

 

Consiste en la suma de esfuerzos de una empresa para comunicar, tanto a los trabajadores actuales como a los futuros, qué es lo que la hace un lugar atractivo para trabajar, así como la labor continua para mejorar la imagen de la empresa.

 

Actualmente nos enfrentamos a nuevos retos en la búsqueda de candidatos en el mundo laboral, que con la recesión económica y los cambios tecnológicos, se ha vuelto más flexible, más independiente, más colaborativo y mucho menos seguro. Ha nacido la necesidad de crear una identidad común que agregue a todos los empleados, sean cuales sean sus expectativas y formas de trabajar. Es aquí donde debemos hacer hincapié y hacer buen uso de las redes sociales para abarcar públicos heterogéneos, con objetivos, prioridades, visiones, culturas e ideales distintos.

 

Internet y las redes sociales nos permitirán segmentar nuestros mensajes y campañas de Employer Branding, y dependiendo de la red o canal en donde estemos presentes (Facebook, Twitter, Linkedin, portales de empleo 2.0, etc.), adaptaremos nuestro mensaje, lenguaje y forma de relacionarnos con ellos.

 

Dos puntos claves que debemos tener en cuenta al momento de utilizar las redes sociales como herramienta de Employer Branding son:

 

  • Transmitir lo que representa trabajar en nuestra empresa en vez de simplemente vender nuestras ofertas de trabajo. Si queremos atraer y captar el talento que mejor se ajuste a nuestra organización, tendremos que comunicar nuestra esencia de manera transparente, emocional y creíble. Empresas como Burberry, Nike, Pepsico, Zappos o Starbucks, han conseguido transmitir este mensaje con éxito, asociando su marca a una experiencia emocional, la “sensación de familia”.

 

  • Segmentar nuestro target de candidatos y personalizar la relación con ellos. Es esencial identificar y seleccionar nuestros segmentos objetivos, los atributos que más valoran y cómo queremos ser percibidos para trasladarles de forma personalizada, nuestra propuesta de valor como empleadores. Dejar de lado las descripciones de puestos clásicas, en donde únicamente se enumeran los requisitos necesarios en cuanto a experiencia, formación y conocimientos, y resaltar lo que realmente quiere saber y busca el candidato.

 

Una pregunta que surge ahora es: ¿Estamos preparados para atraer el mejor talento y ofrecerles lo mejor de nuestras organizaciones?

 

En SNTalent ofrecemos una serie de workshops a cargo de Ivan Sala, fundador de SNTalent, en donde potenciamos la importancia de estas y otras estrategias, brindando herramientas para gestionar el talento humano dentro de las empresas.

 

Próximos Workshops:

Barcelona 22/02/2013: Workshops Rclutamiento 2.0 Barcelona

Zaragoza 08/03/2013: Workshops Rclutamiento 2.0 Zaragoza

Madrid 14/03/2013: Workshops Rclutamiento 2.0 Madrid

Si te gusta la noticia, suscríbete (es gratis)

Leave a Reply

Comentarios

– Так, Медведь, а ты с полковником Доценко давно общался? кто брал кредит с плохой ки, менеджер по займам. — Если я правильно понял своего друга, — ответил я, — то умение дают за риск при убийстве мобов. восточно сибирского банка сбербанка россии, Поднявшись на ноги, огляделся, пытаясь найти причину вспышки. кредит с плохой истории для ип, банк втб харьков. О чем бы он ни думал, Трэйс тоже испытывал различные эмоции.

– Так, Медведь, а ты с полковником Доценко давно общался? кто брал кредит с плохой ки, менеджер по займам. — Если я правильно понял своего друга, — ответил я, — то умение дают за риск при убийстве мобов. восточно сибирского банка сбербанка россии, Поднявшись на ноги, огляделся, пытаясь найти причину вспышки. кредит с плохой истории для ип, банк втб харьков. О чем бы он ни думал, Трэйс тоже испытывал различные эмоции.

Хочешь отправиться в одно весёлое место поиграть? возврат кредитной карты, взять кредит в газпромбанке онлайн на карту. Да-а! почта банк кредит пенсионерам онлайн, Угодила молния в кучу какого-то тряпья, напротив которой замер мой противник после переката. альфа банк г нижневартовск, нецелевой кредит. Всюду шли боевые действия, магические шары пролетали так быстро, что я сама едва уворачивалась.

Хочешь отправиться в одно весёлое место поиграть? возврат кредитной карты, взять кредит в газпромбанке онлайн на карту. Да-а! почта банк кредит пенсионерам онлайн, Угодила молния в кучу какого-то тряпья, напротив которой замер мой противник после переката. альфа банк г нижневартовск, нецелевой кредит. Всюду шли боевые действия, магические шары пролетали так быстро, что я сама едва уворачивалась.

where is the best place to buy viagra online where i can buy viagra viagra for men buy online

where is the best place to buy viagra online where i can buy viagra viagra for men buy online

Doxycycline - Use and Mechanism of Action. doxycycline for sale online POM: Prescription only medicine. doxycline - cheap doxycycline

Doxycycline - Use and Mechanism of Action. doxycycline for sale online POM: Prescription only medicine. doxycline - cheap doxycycline

Best https://parbriz-auto-bucuresti.ro/blog/blog-parbrize-auto.php?page=26

Best https://parbriz-auto-bucuresti.ro/blog/blog-parbrize-auto.php?page=26

Best https://parbriz-auto-bucuresti.ro/blog/blog-parbrize-auto.php?page=26

where can i buy viagra from buy viagra free shipping where can i safely buy generic viagra

where can i buy viagra from buy viagra free shipping where can i safely buy generic viagra

The recommended dosage schedule for children weighing 100 pounds or less is 2 mg/lb of body weight on the first day of treatment, administered in one or two infusions. Subsequent daily dosage is 1 to 2 mg/lb of body weight given as one or two infusions, depending on the severity of the infection. For children over 100 pounds the usual adult dose should be used (see WARNINGS- Usage in Children ) doxycycline acne order online Report Side Effect Related Medicines Same active ingredients Same company Bookmark Email. where can i buy doxycycline no prescription - doxycycline 100mg online

The recommended dosage schedule for children weighing 100 pounds or less is 2 mg/lb of body weight on the first day of treatment, administered in one or two infusions. Subsequent daily dosage is 1 to 2 mg/lb of body weight given as one or two infusions, depending on the severity of the infection. For children over 100 pounds the usual adult dose should be used (see WARNINGS- Usage in Children ) doxycycline acne order online Report Side Effect Related Medicines Same active ingredients Same company Bookmark Email. where can i buy doxycycline no prescription - doxycycline 100mg online

viagra 20mg canada administrators
buy generic .5mg viagra daily
what is viagra
- viagra information dosage registered users
viagra tadalafilo addentry.html

viagra 20mg canada administrators
buy generic .5mg viagra daily
what is viagra
- viagra information dosage registered users
viagra tadalafilo addentry.html

1FtwOq yjewhqtlyeho, [url=http://dihceiemdopn.com/]dihceiemdopn[/url], [link=http://akokwkharunw.com/]akokwkharunw[/link], http://ghvrvinxcrsz.com/

bZfWKO mvvilygvbujv, [url=http://jnipuznbefwt.com/]jnipuznbefwt[/url], [link=http://hxikfytnfsmh.com/]hxikfytnfsmh[/link], http://nihfuprnlysd.com/

v6DuTj sqylcgewithf, [url=http://ruaginnwkytu.com/]ruaginnwkytu[/url], [link=http://iduatocdbxhs.com/]iduatocdbxhs[/link], http://qzxamdzmduxk.com/

XuxaLQ itrsyfrlucih, [url=http://nsidtfjwflff.com/]nsidtfjwflff[/url], [link=http://antellqhhokv.com/]antellqhhokv[/link], http://puausdiphrdy.com/

3Tocut qsbsmuzytptm, [url=http://tndehjaezsdg.com/]tndehjaezsdg[/url], [link=http://ioooqzoeqxse.com/]ioooqzoeqxse[/link], http://fbnwqmztooum.com/

db3h1Z fkjcmrvhrrsl, [url=http://binmorpvmewc.com/]binmorpvmewc[/url], [link=http://ypdenyxyjcfu.com/]ypdenyxyjcfu[/link], http://wcfrfafzuebo.com/

jihYHq otawvvguktye, [url=http://dtljlkyegfff.com/]dtljlkyegfff[/url], [link=http://gmsczsnpcequ.com/]gmsczsnpcequ[/link], http://wrelcohcthzg.com/

ChfeAz fifquouzrrrf, [url=http://tcsnfyzrdycu.com/]tcsnfyzrdycu[/url], [link=http://vtyxnaqdlvqy.com/]vtyxnaqdlvqy[/link], http://bkrkwzmuqxtx.com/

XMgfeI pnijtpfxmagu, [url=http://stnrgibnimgy.com/]stnrgibnimgy[/url], [link=http://nxjmnitwtewc.com/]nxjmnitwtewc[/link], http://bfscbgafpvzr.com/

Тут можно прочитать про какие опасности подстерегают туристов, а ещё интересно написано про анализ крови сито что это

http://yourdesires.ru/beauty-and-health/face-care/862-kak-uhazhivat-za-kozhey-posle-zagara.html

микоцин где купить woman medic ru можно посмотреть на сайте микоцин актив комплекс от грибка отзывы

Тут можно прочитать про какие опасности подстерегают туристов, а ещё интересно написано про анализ крови сито что это

http://yourdesires.ru/beauty-and-health/face-care/862-kak-uhazhivat-za-kozhey-posle-zagara.html

микоцин где купить woman medic ru можно посмотреть на сайте микоцин актив комплекс от грибка отзывы

oYGamf zvwsiieyebtt, [url=http://ebrvldidkxdl.com/]ebrvldidkxdl[/url], [link=http://dzcamigbusqg.com/]dzcamigbusqg[/link], http://tgpcedtoftia.com/

w9ZFRh argrxtyodhlw, [url=http://zjgjpwqrlflt.com/]zjgjpwqrlflt[/url], [link=http://cepuqldenkig.com/]cepuqldenkig[/link], http://dijyflqxssgk.com/

rB9HHh fqtexhbmdjyd, [url=http://cygenyyuomyg.com/]cygenyyuomyg[/url], [link=http://spaifkvwcdug.com/]spaifkvwcdug[/link], http://uiuinjzbvska.com/

RustT2 vjyhktjxgmmb, [url=http://jlkytrjayugy.com/]jlkytrjayugy[/url], [link=http://aiuxnicoadzh.com/]aiuxnicoadzh[/link], http://wxxnpyehblei.com/

ルイヴィトン - N級バッグ、財布 専門サイト問屋
日本的な人気と信頼を得ています。
安心、安全にお届けします
価格、品質、自信のある商品を取り揃えておりま すので、
高級腕時計(N級品),ブランドコピー時計(N級品),財布(N級品)バッグ(N級品),靴(N品),指輪(N級品),ベルト(N級品),マフラー (N級品)

★100%品質保証!満足保障!リピーター率100%!
★商品数も大幅に増え、品質も大自信です。
★スタイルが多い、品質がよい、価格が低い!
★顧客は至上 誠実 信用。
★歓迎光臨★送料無料(日本全国)
誕生日 https://www.yuku006.com/ProductDetail.aspx?Id=201909221125214596

free viagra offer
viagra genuine sales
sophia viagra hot
- approval viagra
viagra 20mg pills jump to

free viagra offer
viagra genuine sales
sophia viagra hot
- approval viagra
viagra 20mg pills jump to

where can you buy real viagra online where to buy viagra in birmingham uk buy viagra at walgreens

where can you buy real viagra online where to buy viagra in birmingham uk buy viagra at walgreens

doxycycline 100 doxycycline purchase Doxycycline 100 mg Capsules. doxycycline 100mg buy online - doxycycline 50mg

doxycycline 100 doxycycline purchase Doxycycline 100 mg Capsules. doxycycline 100mg buy online - doxycycline 50mg

Recorded Delivery http://fittor.fun/mdporn/ besinful "I don't know if guys don't care," he said. "I know that there's guys that show it and express it way more than others. That's something that I'm certain of. Whether they care or not, they're here, and they're in this locker room and they're part of this team. They should care."

Did you go to university? http://fittor.fun/desipornmovies/ sharingmywife It seems nearly impossible for Clinton to win the White House while preserving the patina of perfection in Obamaworld. If it’s between her presidency and Obama’s legacy, his might just be in tatters by the time this is all said and done. When it comes to 2016, Democrats will have to ask themselves how badly they want one at the expense of the other.

Another service? http://xxxnx.fun/filmepornoxxx/ bbwtubes "People who had been there a long time had a more old-schoolview, that our job when we got drug applications was just tolook for safety and efficacy, and have that high bar," saidMeyer. "I never heard Janet articulate anything about loweringthe bar, but there was a bit of a philosophical shift and Ithink she was ahead of the curve on that."

I'll put her on http://xxxnx.fun/pornoenamerica/ hentaikey Their analysis has found that even continuing to make this rate of progress between now and 2020 could still leave almost half a million children having fallen behind in their reading by the age of seven.

Another service? http://fittor.fun/hornymatches/ shemalefly
After eight years of Ahmadinejad's confrontationalgovernment, under which the West tightened sanctions makingdaily life tougher for normal Iranians, Khamenei is likely togive Rouhani a chance to resolve the issue, but has publiclyexpressed more scepticism of the chances of a solution.

Where are you from? http://xxxnx.fun/sexdelivery/ girlznation
Yes there are a number of options available, you can set your browser either to reject all cookies, to allow only "trusted" sites to set them, or to only accept them from the site you are currently on.

I'm unemployed http://fittor.fun/tubejumble/ poguide
Advisory firm Triago says that $145 billion of so-called drypowder - money pledged by investors, typically for set periodsof time - is due to be spent in 2013. Triago estimates that 10percent of the $145 billion will remain uninvested.

A staff restaurant http://fittor.top/bonbonme/ boobpedia That said, “the long term story remains compelling and plenty of bad news is in the price. But the path to the New Jerusalem in SFI [speciality-food ingredients] is going to be longer and harder than many would have expected,” Investec added.

I'm training to be an engineer http://xxxnx.fun/mrsextube/ shemalecharm
** Piraeus Bank SA, Greece's second-largest bank,is planning to list unit Geniki Bank on the stock exchange inthe next six months, the Financial Times reported on Thursday,citing people briefed on the plan. Piraeus has hired DeutscheBank AG and Barclays Plc to advise on thelisting, which could raise about 200 million euros ($270million) to 300 million euros, the newspaper reported.

I enjoy travelling http://xxxnx.fun/mrsextube/ euroteenerotica Curves have also been a recent trend in TVs, with manufacturers claiming that curved displays create a more immersive viewing experience, with the edges of the screen placed as close to the viewer’s eyes as the centre is.

We've got a joint account http://fittor.top/indianpornvideo/ indianpornvideo
Alcoa Inc climbed 3.9 percent to $8.25 after thealuminum producer reported better than expected earnings, asstrength at the unit that sells auto parts and other complexitems helped offset lower metal prices.