Digital Analytics Manager - El Prat de Llobregat

4 semanas publicado
Moda
El Prat de Llobregat
Empresa privada

Descripción

We are looking for a Digital Analytics Manager for our Digital Department reporting directly to the Digital Director.  This is a 360 role who will push decisive insights to the Digital Team (WEB, CRM, Paid Media, SEO, Social Media, Mobile), other related departments & to Management to be able to optimize the whole Customer Journey of Pronovias.
 
-Good knowledge on centralizing data to gain a 360 view of the customer. Work closely with our BI team
-Senior knowledge on analyzing the whole digital ecosystem (WEB CRO, Paid Media Performance, Social Media, CRM - database)
-We need somebody who knows how to push on WEB CRO and to optimize our whole Customer Journey from first impacto to Advocacy
-Analyzing database behavioural and creating buyer personas and efficient customer journeys
-Guides & leads the analytics agency regarding tracking
-Leads creation of efficient Dashboards, creates KPI driven insights, is able put the focus of the whole digital team on the right insights & actions

Requisitos

-Bachelor´s degree or Master degree Statistics, Economy, Mathematics or similar
-Around 3 years of working experience in a similar role
-Fluent in English and Spanish.
-Profound experience with Google Analytics, certification a plus
-Senior experience on Microsoft Excel
-Senior experience on visualization tools like Qliksense or similar
-Experience with R or Python a plus
-Experience within the Retail sector a nice to have
-Experience with Attribution modeling
-Up-to-date with the latest trends and best practices in online marketing and measurement
-A “Doer”

Detalles de la oferta

Disciplina: Otros

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