Digital Performance Specialist - Barcelona
We are looking for a Digital Performance Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels. The candidate should have a strong knowledge of Adwords & Paid Social & SEO and be able to execute integrated digital marketing campaigns from concept to execution within Europe and the US. This role reports directly to the Head of Performance and will be part of Pronovia’s Digital Department (which belongs to Marketing).
Your responsibilities are:
-Execute all digital marketing, including SEO/SEM, paid social, Display and Remarketing
-Analyse and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
-Identify trends and insights, and optimize spend and performance based on the insights
-Analyse results on Creativity performance and set the right actions for CTR optimization
-Plan, execute and measure experiments and conversion tests
-Collaborate with internal teams to create landing pages and optimize user experience & conversoin funnels
-Work closely with the Sales team to optimize campaigns and to achieve sales objectives
-Good knowledge on how to handle national & international agencies to achieve objectives
To succeed in this position, you will have a proven track record and:
-Bachelor´s degree or Master degree in Marketing or a related field.
-Around 3 years of working experience as a Digital Marketing Specialist.
-Fluent in English and Spanish.
-Demonstrable experience on Paid Media, Creativities performance, SEO
-Good experience in identifying target audiences and creating right CTAs to push on performance
-Experience in optimizing landing pages and user funnels.
-Solid knowledge of Google Analytics
-Strong analytical skills and data-driven thinking.
-Advanced experiene on Excel & knowhow on tool like SEMrush, Sistrix
-Up-to-date with the latest trends and best practices in online marketing and measurement
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