Head of Branding - Industrial Software - Bilbao
Our client: A recently created and world-class software company in Bilbao
Job purpose: Lead branding and communication activities within the company, directly reporting to CEO.
-Conceive, define, and implement company branding strategy.
-Define and develop brand architecture both as a software company and as an employer. Ensure that the brand value proposition is strong and consistent across all channels.
-Prepare, control, and report yearly budget and plan.
-Raise and develop communication topics together with partner agencies and freelances.
-Structure, develop, and improve corporate website supported by external providers.
-Define and execute SEO/SEM strategy and tactics.
-Coordinate content distribution in specialized media, controlling company broadcasting resources (website, social media, internal newsletter).
-Create and develop branding elements (graphic, merchandising, brochures, product UX) together with external providers.
-Conceive and organize events to promote software among sales force and the community.
It offers: An excellent opportunity for professional development in a highly stimulating environment with top-level infrastructures and an internationally recognized team. It involves an indefinite contract and competitive salary in accordance with the level and responsibility of the position.
-University graduate degree, preferably Journalism.
-Minimum experience of 5-10 years in similar positions related to Corporate Communications and/or Branding.
-Special consideration will be given to those candidates with experience in Software and Industrial Marketing.
-Excellent level of English. German will be positively valued.
-Particularly important are the following skills: strategic and analytical mindset, ability to negotiate and to be self-driven, flexibility, a collaborative work style, proactivity and involvement.
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